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This website provides comprehensive analysis and evaluation of IKEA’s expansion in India for potential investors.

A detailed implementation plan, risk assessment and financial projections have been carried out and included here. There is also a detailed analysis on the benefits the Indian consumers and citizens will receive from this Foreign Direct Investment.

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About IKEA

Background on IKEA and performance highlights from 2012

Market Analysis

Includes various analysis on the Indian retail and furniture market

Corporate Strategy

Looks into entry strategy and also various stages of value-chain

Financial Analysis

Financial analysis for IKEA in India. Includes cost analysis and also revenue projections.

Risk Assessment

Includes various risk analysis for all the corporate strategy mentioned.