“To create a better everyday life for the many people”
Competitor Analysis
Proportion of organised and unorganised furniture retailer in India
Small local unorganised retailers dominate the home furnishing industry in India. Taking up of 85% of the industry. The remaining 15% consist of organisation with local manufacturing sites and retail importers.
Large number of unorganised retailer suggests the furniture market is very open and relatively uncompetitive. Large market is covered by small, family own retailer.
Major Organised Players
With the aim of providing stylish, affordable and comfortable furniture to local consumer, some Indian companies started to develop their own brand and supply chain to captivate opportunities in Indian Furnishing industry. Some of these major players are:
Durian
- Major player in import furniture market
- Set up by Dokania Group.
- Speciality in plywood furniture.
- Over 40 showrooms in the country
Godrej Interio
- Nationwide presence in India.
- Operate under Godrej & Boyce Mfg. Co. Ltd
- 50 showrooms in 18 cities
- 800 dealer outlets through out Indian
Home Town
- Retailer of product from all major manufacturers from India and abroad.
- Similar to IKEA, the company provides wide range of furniture product
- Various home decoration services are also provided including plumbing, electrical, carpentry, tiling etc.
