​Assumptions

 

• The market share increases by an average of 5% per year.

The investment is made in 2 phases-

 

• 1st stage - the first 2 years 600mill invested in setting up, infrastructure, supply chain, publicity, etc.
• 2nd stage- 900mil is spread through in batches of 10% (90mil per year) investing in continued functioning/ improvements
• The graph considers IKEA's (increasing) portion of the Indian organized market share and the cumulative investment