Benefit of CSR to investor

​Attract Worldwide Reputation and sales

 

“88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.”
- Better Business Journey, UK Small Business Consortium​

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• Modern consumers are increasing rejecting                irresponsible organisation and ill business plan.
• Today communities and Medias are very closely connected together. The effect of consumer rejection would prove devastation for Global organisation like IKEA.
• Hence by making a strong enforce on CSR, the company could overcome this obstacle and is more likely attract customers and retain its competitiveness in long run.

​Increase future market

 

• IKEA main target market is mid-high income segment of the population. By improving access to education and improving standard of living of the low income individuals, it is likely that the same people we rescue from poverty will turn into our future consumer as their standard of living increase.

​Increase labour force, skills and productivity


By establish a strong CSR on Lifestyle and education of the local People

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• We believe a strong connection and positive reputation of IKEA could be established in India. As result IKEA would become “Employer of choice” for local workforce, decreasing the completion of wages between IKEA and other company.
• Access to education and of the local people would in the long run increase productivity, quality and performance of IKEA’s forces.

​Keeping the raw resource going

 

• The important to support sustaining forestation is to ensure/promote long lasting business in furniture industry. Even though cheaper price and unlimited supply of wood may seem attractive, the effect of deforestation would result in higher and limited supply of wood in long run. Driving some model of furniture out of IKEA business model which aiming to present consumer with affordable price tag of furniture.

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